Design Engineering
Showcase 2022

ELSE London

Design Thinking
Interaction Design
Digital Design
User Research
Service Design
Experience Design

Project Details

Carine Fattal
Design Team
Experience and Interaction Design Intern

ELSE is an award-winning strategic design consultancy that helps businesses from various

industries create innovative digital products and services. From large organisations (O2, UBS, Nivea…) to start-ups (WeFarm, 7bridges…), ELSE helps businesses apply behavioural science to discover opportunities, design experiences and create sustainable competitive advantage over short lead-time.

I worked across 3 disciplines: interaction design for multiple UI development projects, strategy research to shape a client’s new consumer proposition, and UX research to rethink the online world for children.

Industry 72 Fattal Carine Fattal

Role and Contributions

During my placement:

-I worked on a design system for TRowePrice by creating UI components and variants in Figma.

-I participated in shaping a consumer proposition for AVAST by researching laterals and user interaction examples. I then analysed the user journey and identified moments where branded interactions should be implemented. My research yielded interesting leads that were presented to the client.

I also participated in prototype development. I explored brand assets, tested how these would fit within the user journey, and created mock-ups. Some designs I implemented were carried forward.

Furthermore, I did strategy work by conducting landscape research on existing solutions within the consumer proposition -i.e. identifying emerging trends. I synthesised findings for a client workshop.

-For marketing, I designed posts and ELSE’s first press report targeted towards energy companies. It received coverage from external audiences.

-I expedited the rebrand of ELSE by exploring art directions and assessing their look and feel. I also produced assets that entered a first round of testing.

-I worked with the R&D team to rethink the online world for children. We adopted the double diamond process: we conducted lateral reviews, interviews, ideation sessions; and identified opportunities before plotting the user journey for the defined personas.

Output 72 Fattal Carine Fattal
Infographic 300 Fattal Carine Fattal