Frog

The first client project I worked on at frog was the design research of the brand experience of an insurance company. It consisted in two stages: user-centred research and customer contact points’ analysis. I mainly used human-centred design and written communication skills since the major outcome of my work was the drafting and layout of 60+ client communications to report insights, opportunities and analysis results.

The second client project I was involved in was the design of a sustainable packaging for a dental varnish. I worked on the technical aspects of the product and evaluated the environmental impact of existing solutions. For this, I used sustainable design engineering methods, such as Life Cycle Analysis. My main contribution was then to draft a report for the team and client with LCA results and eco-design golden rules to guide ideation.

Finally, I prepared and facilitated a workshop on the industrial transformation of the pharmaceutical industry towards greener medication. I used future foresight methods to formulate a roadmap for pharma companies to reach greener medication production. The final report I wrote will be published by Capgemini to inform clients and employees and serve as a reference on the potential future of the industry.