Coutts

My placement at Coutts can be summarised into two components. The first part is my role within the Innovation team, where I contributed to short-, medium-, and long-term commercial/strategic priorities by driving and delivering innovation projects. My role included working with the team, other business areas, and third parties to build new propositions, validated through an iterative design thinking process. I was part of three key projects throughout the six months, contributing at all stages by conducting desk research, user research, research analysis, insight generation, and opportunity finding (iteratively). Due to my visual design, communication, and storytelling skills, I also often took the lead in creating packs after each phase to document the findings and socialise the projects across NWG.

The second part of my role was a group project with the rest of the interns; our task was to develop, run, and lead an interactive Design Thinking workshop for Coutts Staff. The goal was to spread the methodology’s use and benefits, as well as to encourage employees to think with users, rather than for them. We ran a total of 10 workshops during the summer, helping Coutts in its goal to provide excellent user experience by empowering journey designers to empathise with clients.