Design Engineering
Showcase 2023

Adidas AG

Tags
Materials
Mechanical Engineering
Supply Chain

Project Details

Student
Daisy Jones
Team
Football BU - Global Operations
Role
Product Developer - Football Footwear & Hardware
Sector
Textile and Apparel
Links
LinkedIn

‘The Three Stripes’ company, Adidas AG is the largest sportswear manufacturer in Europe, renowned for sports and fashion products since 1949. Whilst the company works across 3 major retail categories: Performance, Sportswear and Originals apparel and footwear, I interned in the Product Development Football Team, who focus on the seasonal updates and manufacturing of football boots and accessories for both athletes and customers.

Daisy Jones

Role and Contributions

As a developer, I facilitated the conversion of 2D files from Global Brands into manufacturable operations for real-world, market-ready products. Responsibilities included testing, cost analysis, sample creation, and supplier coordination. Additionally, I supported the core team in product milestone development through leading supplier meetings, conducting cost breakdowns, and managing material libraries.

Furthermore, leveraging my innovation and design engineering background, I led 10 research and testing projects to improve and challenge the performance and credibility of football products.. For instance, one project involved building a dataset to compare how boot construction variables impacted performance stiffness. This included sample creation, conducting mechanical bending tests, and results analysis.

I also initiated an innovation project, developing a ""lacing toolbox"" to explain pattern construction, lacing patterns, lace positioning, and their impact on fit and visual appeal. This effort yielded six shoe prototypes, a mood board, a toolbox booklet, and a visual exhibit for office display, effectively sharing my findings with teams beyond the football category.

I collaborated both within and outside my retail category, aligning workflows and timelines across teams to explore new innovation areas in football. Stakeholders included Testing, Innovation, Knit, Makerlab, Athlete Science teams, and third-party international factory suppliers to accomplish my tasks.


Daisy Jones
Daisy Jones