Design Engineering
Showcase 2023

PwC

Tags
Graphic Design
Branding

Project Details

Student
Junqiu He
Team
Brand and Communication
Role
Design Intern
Sector
Consulting & Entrepreneurship
Links
Email

PwC is one of the Big4 companies in auditing and accounting, leading organisation in the consulting sector and no.1 attractive employer in Hongkong. My placement role is the design intern of the Brand and Communication (B&C) team within People Organization. The order of B&C is to design, plan and deliver internal and external communications and engagement plan, to drive the strategic positioning of PwC as distinctive 1st employer of choice.

Junqiu He

Role and Contributions

The major responsibilities include:

• Assist with the creative visuals design and development of internal and external communications.

• Organize and typeset written content in internal and external communication channels.

• Assist to monitor and conduct market research for employer branding insights on regular basis, with focus on social media watch.

I am being contact with the campaign team a lot. I have the responsibility to design the campaign text/sentence into an attracting post/poster in the ‘PwC’ way. This is also the role of the B&C team: to analyze if the design of publicity satisfies the guideline of PwC branding.

I communicate with the external parties actively as well; record how they are designing the recruitment poster; where they are posting the information, and which form of design templates satisfy the needs. By analysing the information, the new design template I've made avoids being misuse, remaining the unique of each representative. The solution were discussed, evaluated by the campaign team, and eventually shared to the external parties.

Junqiu He
Junqiu He