Design Engineering
Showcase 2023

Adidas AG

Tags
Computational Design
CAD
Additive Manufacturing

Project Details

Student
Michela Puglia
Team
Digital Technologies Footwear
Role
Footwear Computational Design & Engineering Intern
Sector
Textile and Apparel
Links
LinkedIn

Adidas is a global leader in the sporting goods industry, offering performance and lifestyle products in three categories: footwear, apparel, and accessories and gear. Their purpose, “through sports, we have the power to change lives”, and attitude, “impossible is nothing”, are pillars that drive the company on its mission to being the best sports brand in the world. My role as a Footwear Computational Design and Engineering Intern was in the Product Operations department whose focus is on product creation.

Michela Puglia

Role and Contributions

My role combined aspects of consultancy and R&D. I supported other teams that worked on specific product categories and primarily created Grasshopper algorithms that could automate and accelerate manual and repetitive aspects of their creation process. Additionally, I conducted research to explore new technologies and their potential application within the company.

The consultancy projects that I worked on offered short-term benefits to the organisation by contributing to upcoming product commercialization:
- Supported the Football Hardware team with the development of a ball design for the 2026 FIFA World Cup.
- Collaborated with the Ultraboost and Adizero Running designers to develop outsole patterns for four shoes set to be released in 2025.

The R&D projects aimed at long-term advantages for both my team and the wider organisation by aligning with Adidas’ innovation value and advertising my team’s area of expertise, promoting further collaborations:
- Developed a digital and physical workflow for outsole pattern generation.
- Conducted research into 3D printing on textiles and created a series of samples.
- Developed a Python script to scan and standardise the Adidas 3D last library.

Key design engineering skills which I used for these projects included CAD modelling, physical prototyping, programming, data management, teamwork, problem-solving, and creative thinking.

Michela Puglia
Michela Puglia