Design Engineering
Showcase 2023

DASH Rides Ltd

Tags
UI/UX
Data Analysis
Startup

Project Details

Student
Bert Edwards
Role
Design Engineer
Sector
Aerospace & Mobility
Links
LinkedIn

DASH is an innovative cycle-to-work scheme on a mission to get more people cycling. By providing affordable all-inclusive e-bike subscriptions DASH makes it easier for those less sure about cycling to jump on a bike. As an employee benefit, DASH also has a role to play in helping businesses reduce their carbon footprint, as employees transition towards greener methods of commuting. I worked on the development of tools to analyse data from the website, feeding into platform changes that help to improve user conversion.

Bert Edwards

Role and Contributions

During my time at DASH I had many roles and responsibilities, such is the nature of working within a small business. But at its core, my role was to help the CTO with design and development. Primarily focusing on DASH’s website and the new benefits platform being built.

For a design engineer to thrive at DASH it is essential they are able to work independently and deal with uncertainty. This is because most tasks will involve limited instruction and it is up to the individual to critically analyse what is in front of them.

My most valuable contribution to the business was implementing a new system for data collection and analytics across DASH’s domains. I worked with the team to present the newly collected data in a series of insights and dashboards that reflect the long and short-term business goals of the company.

Live tracking has meant the entire team has instant access to metrics such as user conversion at all steps of DASH’s user acquisition funnel. The instant feedback of data helps to accelerate the process of bringing upgrades to the site, helping DASH to gain an edge over its competitors in what is becoming a fiercely competitive market.

Bert Edwards
Bert Edwards