Design Engineering
Showcase 2023

NIO

Tags
Data Analysis

Project Details

Student
Shijing Li
Team
Product Operation
Role
Data Analyst
Sector
Aerospace & Mobility
Links
Email

NIO is a leading Chinese electric vehicle (EV) company, known for producing high-performance EVs and pioneering sustainable transportation solutions. They excel in EV technology and offer electric SUVs along with innovative battery-swapping stations, transforming EV charging. NIO also prioritizes enhancing user experience through its dedicated app development.

My role within the organization centered on App product operations, where I specialized in data analysis and visualization, facilitating informed decisions to boost car sales and customer engagement.

Shijing Li

Role and Contributions

During my internship at NIO, my work encompassed two projects:

1. ATO (App to Test Drive to Order) Project

This project aimed to enhance the conversion rates of new app users to test drive orders and subsequent car purchases. My responsibilities included data collection, SQL-based data retrieval, and the creation of data visualization dashboards using Tableau. I predominantly utilised HCDE skills in this project when designing a user friendly interface of data dashboards. The users are able to easily filter and monitor the data they want.

2. High Intention Customer Research Project

In this project, I contributed to the development of a predictive model identifying high-intention (purchase) customers based on their app behavior. My knowledge of data science and machine learning has played an important role.

My contributions to NIO:

• I build a data visualization dashboards for the project that benefited multiple departments which improving data-driven decision making.

• I helped design a model that increased order conversion rates by 10%, aiding the sales team in targeted follow-up strategies.

• I took the main role in collaborating with the data team to design a new table in the database with more effective data retrieving logic. This could maintain the team’s future working efficiency and consistency.

Shijing Li
Shijing Li