One of my significant contributions to the DXD team involved introducing B Corp to Coutts clients through a dedicated system. This system aimed to create a comprehensive ecosystem for B Corp, incorporating gamification and charity elements within the 440 App to engage users. The gamified experience centred around B Corp and Coutts' environmental initiatives, featuring five sections: Coutts B Corp Journey, News & Articles, Green Crowns (the game), Video & Podcasts, and B Hive Events. This project's final product was presented to the team and integrated into future B Corp development plans.
I also contributed to optimising colleague onboarding experience by streamlining the complex onboarding process, which previously required navigation across multiple platforms. I successfully created a prototype that featured a step-by-step guide for onboarding. This prototype also simplified the user interface by organising links, forms, and tutorials in an intuitive sequence. This project is now part of the future onboarding development plan.
In addition to team collaboration, I led a series of Design Thinking workshops with fellow interns. These workshops, attended by over 50 participants, focused on applying the principles we had learned in our design engineering studies to demonstrate their practical relevance in a professional context.
