Due to the nature of working in a small, dynamic team such as Lune, I worked on multiple fast-paced projects ranging in size and scope. Notable projects are summarised below.
Working closely with the head of design, I primarily worked on UX/UI projects for Lune’s dashboard. A notable achievement was leading a comprehensive reorganisation of Lune’s dashboard sidebar to enhance usability and optimise information architecture. Carrying the project from end to end, I began by deconstructing the problem into How Might We? questions and used the Double Diamond framework to ideate potential solutions. I then collected and integrated feedback from team stakeholders and used my technical understanding of code to ensure the redesign’s successful implementation.
I also took over management and production for Lune’s social media. My approach involved crafting educational content demystifying industry jargon and showcasing Lune’s capabilities to position Lune as a thought leader within its industry. I employed personas to tailor content directly to Lune’s target audience. By aligning our content strategy with the knowledge level of these personas, the LinkedIn posts I created generated an average of ~1,400 organic impressions with an impressive average click-through rate of 27%.
