Else London

Tags: Strategy; User Experience Design

Student: Arturo Cano
Team: Strategy
Role: Strategy Design Intern
Sector: Development & Design
Links: Website

Else is a beacon in the realm of design consultancy, specifically emphasizing experience design, strategy, and innovation. As a forward-looking entity in the sector, Else doesn't just respond to market changes; it often anticipates them, providing transformative solutions that cater to diverse client needs. Their product offerings range from designing intuitive user interfaces to crafting comprehensive business strategies. Through a blend of technology, design, and strategic insight, Else offers its clients the tools to launch novel products, address market disruptions, and refine existing offerings.

Role and Contributions

Within the expansive umbrella of Else, I was entrusted with a role in the strategy team, particularly focusing on user experience (UX) and client strategy. My contributions spanned from crafting distinct user features for apps, like the 'orbital ball' symbolizing AI's prowess, to dissecting complex problems in the gambling domain to make it more user-transparent. A substantial portion of my work involved direct client interactions, ensuring that our solutions not only aligned with their vision but also encapsulated the innovative spirit of Else. I ventured into AI tools, such as ChatGPT, integrating them into our workflow to enhance our offerings. Through a combination of design thinking, technology exploration, and client management, I played a pivotal role in shaping and delivering projects.

Project Details

Role and Contributions