My role at Yaya grew from supporting graduate designers in UX research and minor UI tasks to independently managing stakeholders and taking the lead in UI design. In an investment-tech UX project, I independently organised and undertook stakeholder and client interviews, combined findings with prior desk research to map the system blueprint, developed personas, identified reasons for failure, and formulated this into a presentation for the stakeholders. This project was a success and gained a long-term contract for Yaya to implement our suggestions for campaign improvement.
On a retail company's UI project, I organised and ran weekly creative presentation sessions with the client, who was demanding and difficult to communicate with. I also had to balance the aesthetics of the products I was designing with the practical logic required in the integrated design system I was creating, building on my existing Figma skills. Upon project completion, I designed an eco-system of five products with separate identities under the company’s brand and presented suggestions to my seniors to streamline communication with the client and make projects run smoother in the future. These suggestions included a more detailed project plan and scope of work to prevent scope creep, weekly check-ins, and fortnightly sign-offs to prevent working backwards.
